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Zhang:  Can you tell us about your background, where you grew up, where you went to school? (Play Audio)

Brothers: I was born in Brooklyn, New York and I’m very proud of that because that was the home of the Dodgers, the greatest baseball team there ever was. And I lived there all of two weeks because I was born in the Brooklyn hospital and then my parents meanwhile had bought a house out on Long Island and we went there, but I proudly say that I was born in Brooklyn. And most of my growing up years was spent in New York State because my father worked for IBM - International Business Machines – and we traveled around a lot because they used to say if you worked for IBM that stands for I Will Be Moved. And so, we moved and I – for example, I went to three different high schools and then I chose to go to Vassar because my favorite cousin was a Vassar graduate and I also chose to go to a college for women, and Vassar was all women at that time. I felt I would be able to develop more and get a better education if I didn’t have boys in the classroom to distract me.

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Brothers Discusses How she was Influenced to Work for Rollins

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Brothers: And then President Seymour of Rollins called up one day and he said that he was looking for someone to help him start a professional development program at Rollins. And he invited me to come down and visit with him. Now this was January; in January in New England is very cold and its snowy and Dr. Seymour said, “What do you see when you look out your window?” And I said, “I see some dirty snow and a bedraggled squirrel”, and he said, “When I look out of my window, I see a camellia bush in full bloom and the sun is shining and the birds are singing.” (laughs) So, that sounded pretty tempting…”
 

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Brothers Explains How she was Able to Get 100% Participation from Rollins Class of 1937.   (Play Audio)


Brothers:  And so when I’d been at Mount Holyoake the fiftieth reunion class had achieved one hundred percent participation in the annual fund and they gave a million dollars. So I thought, well, these people aren’t trained in giving, we won’t shoot for that, but we can shoot for one hundred percent participation and the way you get that is that you contact everybody personally; you never do it just by mail. So that’s what we did. We had a class committee, every single person was contacted individually, either in person or by telephone, and then they came to me and there were about maybe ten people that had never given anything since they graduated – and this is nearly fifty years. So I said well, I’ll tell them. So I’d call each one and we’d visit and I’d tell them what was going on, and I would ask for participation, a modest gift, and they said yea, we’ll do that. I can send twenty-five dollars; I can send one hundred dollars, something like that. But you see, no one had ever asked them personally and some of them came back. Well, we got one hundred percent. Not much money, but one hundred percent. So then I went to President Seymour and I said can we do something special to celebrate this, and he said well what do you have in mind? And I said let’s ring the chapel bells in honor of the class of 1937.

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Zhang: I want to ask how you went from an expert in needlework to become an expert in financial advisement.

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Brothers: Well, I was very interested in financial things. It started out with my father; he always did his own income tax and I used to “help him.” And so when I got a job, I did my own income tax and I still do it to this day and (laughs) it’s gotten pretty complicated, but I still do it, and I haven’t gotten arrested yet. And I really recommend that people do their own tax returns. And, so I was interested in that, and then I had a cousin who was an investment banker. And he gave me some IBM stock when I was twelve years old, and he taught me how to look up the stock values and to read the Wall Street Journal and then as soon as I got a job I started buying stock.

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Brothers Discusses her Approach Towards Fundraising  (Play Audio)

     Brothers: But the only way you do this is to know people. You don’t do this by sending them letters and that’s the mistake that a lot of fundraisers do now is that they just mail out these reams and reams and reams of letters. In fundraising that’s what we call the shotgun approach. The better approach is the riffle approach. You take aim and fire. (laughs) So, it really is all about helping people find the win-win gift and that’s what makes it fun. Now, sometimes somebody’s going to turn you down, but you shouldn’t take it personally. I used to say to some of the volunteers, now think about it. The donor may have refused to support right now, but maybe you’re asking for the wrong thing at the wrong time. And then think further, has your house burned down, has your husband left you? No, no. Well, your life hasn’t been ruined by this. Just keep thinking about – pick the person up on your way back.




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